One thing that I had noticed that I do differently is how I figure printer spreads for books. I call it “The Ladder” and just recently had to show some fellow designers how to place single page pdfs into printer spreads. They picked up on it quickly and I thought I would share it here as well.
Understanding User Experience is implicit in the design field. If you haven’t been thinking about how the user sees your designs then we got bigger fish to fry. Everything from accessibility, to visual hierarchy, falls under this umbrella of UX (User Experience). Usability test are the norm in UX, and all other facets of business could stand to learn a thing or two.
I want to talk about something that people in nearly every business will run across from time to time but might know nothing about, Offset Printing.
Spot colors can be a super useful tool, especially as a cost saving device for the customer.
Ever print something that had a large black graphic that looked terrific on your screen but dull and grey on the print out? Time to learn about Rich Black, or how to get your darks their darkest.
Ever see those slick one-sheets that are covered with a photo that runs all the way to the edge of the paper? That’s because it was printed with a bleed.
