Designing for digital requires restraint, and a firm editors eye. You are completing compelling content that can come from every angle, you better be able to grab attention with little to no real estate. It is also a data driven science, getting real time results that let you pivot, refine, and perfect.

Destination Moon was a special traveling exhibit from The Smithsonian, and with it came a lot of design requirements. They provided their own assets for digital promotion, and when I wanted to A/B test new creative they were hesitant. I showed them the new designs, featuring the helmet of Buzz Aldrin, something breathtaking and physical that the viewer could relate to, and they eagerly approved it. The new creative out preformed the older and we switched the ad’s over entirely.

Holiday Junction is an annual event at the Cincinnati Museum Center, the Duke Energy model trains run through resplendent replicas of the queen city. Families make a tradition of coming each year as part of their holiday festivities, I wanted something minimal and eye catching, using whitespace and simple colors. The name has brand recognition in the area, so I wanted to promote that visually as much as possible.