Maya Billboards

When we heard that Maya, The Exhibition was coming to Cincinnati Museum Center the marketing team was excited. Not only was it the first time this exhibition had come to the United States, but no marketing materials existed yet. That meant we had a chance to create a bespoke campaign from scratch. I created a staggered billboard campaign that introduced, intrigued, and invited in three phases. The first phase introduced the exhibition with simple imagery of the Cincinnati skyline, with a looming temple approaching. The second phase intrigued viewers with some simple facts about the Maya culture. The third phase invited guests to the exhibit with artifact imagery from the exhibit, large and eye catching. The campaign was a success and engagement outperformed previous exhibits.