The Peterman Company had a small window to acquire a competitor, Guideboat Co. It was a smart money move, but it meant a quick turn for me to consolidate all of the design assets and produce a whole new catalog in record time.

We had a short amount of time and limited inventory to produce the 2018 Gift Guide for the Guideboat catalog. We chose the best of the best of the items we had available and produced a book we could all be proud of in less than two weeks time. Working with a new brand’s aesthetic can be a great palette cleanser and a great way to stretch one’s layout chops. Done in Indesign and Photoshop.